Course Objectives
- Apply Search Engine Optimisation strategies and techniques
- Keyword and Competitive Research
- Site Architecture, Content and On-Page Optimisation
- Off-Page Strategies
- Structuring and Measuring SEO Campaigns for Success
Course Structure
- SEO’s Role in the Digital Marketing Eco-system
- Search Engine Algorithms
- SEO Strategies and Quick Audits
- Understanding Searcher Behaviour - Intent and Context
- Competitive Intelligence for Keyword Research
- Identify SEO Trends and Developments
- Apply Keyword Research Techniques
- Site Architecture Optimization
- Content Optimisation Process for SEO
- Building Social Media Signals for SEO
- Google Search Console for SEO
- Types of link – a primer on link research and authority
- Building links for SEO
- Measuring SEO Campaigns for Success
- Managing SEO Data Using Search Data Platforms
Rewards
- E-Certificate of Completion by Kaplan (will be received within 1-2 working weeks upon course completion)
- 5 Kaplan Employability Statement (KES) points (only for eligible students)