KIP x Phillip Securities Pte Ltd

One of the key challenges faced by retailers today is driving in-store traffic. How can you increase the brand visibility and physical footfall of Phillip Investor branches among mass retail customers who are looking for accessible and affordable financial services? Brainstorm your ideas and come up with effective strategies to attract customers to visit their branches and engage with their services!

1. Open to all Kaplan students
2. Commitment period of approximately 1.5 months
3. Proposal must be presented in a team of up to 4 pax per team
4. Good opportunity for students in Business, Finance & Marketing
5. If you register as an individual, ESA will help you form a team
6. Registration closes 13 July 2023, 6:00pm Singapore Time.
7. All entries will be submitted on PPT slides to ESA
8. Each team to submit one entry
9. There will be a Compulsory Online Pre-Briefing to all students on 17 July 2023, Monday 5:00pm - 6:00pm. A meeting link will be emailed to you.
10. Students must commit to the following touchpoints:

• Touchpoint 1: 
  • Date: 19 July 2023, Wednesday
  • Time: 4pm - 5.30pm
  • Venue: Online
  • Aim of touchpoint: To brief all teams on the Problem Statement, meet the sponsor and clarify any doubts on the project
     
• Touchpoint 2: 
  • Date: 28 July 2023, Wednesday 
  • Time: 11:30am - 12:30pm 
  • Venue: Online
  • Aim of touchpoint: To check in with mentors on the progress of your project
     
• Touchpoint 3:
  • Date: 11 August 2023, Friday
  • Time: 11:30am - 12:30pm 
  • Venue: Online
  • Aim of touchpoint: To have a final look at your project with your mentor, finalising your proposal
     
• Touchpoint 4: 
  • Date: 24 August 2023, Thursday
  • Time: 5pm - 7pm 
  • Venue: Kaplan Wilkie Edge Campus, TBC
  • Aim of touchpoint: Presentation of proposal and award ceremony