Course Objectives

• Apply Search Engine Optimisation strategies and techniques
• Keyword and Competitive Research
• Site Architecture, Content and On-Page Optimisation
• Off-Page Strategies
• Structuring and Measuring SEO Campaigns for Success

Course Structure

• SEO’s Role in the Digital Marketing Eco-system
• Search Engine Algorithms
• SEO Strategies and Quick Audits
• Understanding Searcher Behaviour - Intent and Context
• Competitive Intelligence for Keyword Research
• Identify SEO Trends and Developments
• Apply Keyword Research Techniques
• Site Architecture Optimization
• Content Optimisation Process for SEO
• Building Social Media Signals for SEO
• Google Search Console for SEO
• Types of link – a primer on link research and authority
• Building links for SEO
• Measuring SEO Campaigns for Success
• Managing SEO Data Using Search Data Platforms

Rewards

• E-Certificate of Completion by Kaplan (will be received within 1-2 working weeks upon course completion)
• 5 Kaplan Employability Statement (KES) points (only for eligible students)